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Others were more receptive, with All Music praising its “keen sense of melody and fat sack of hooks” and Rolling Stone saying that Khalifa “manages to give life to those kinds of cash-gorged perma-baked clichés by warmly luxuriating in the space between pop’s fresh-faced exuberance and hip-hop’s easy arrogance.” While the critical reception was mixed, the commercial reception was anything but: released on March 29 2011, Rolling Papers soared to No.
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The critical reception was mixed, with some journalists loving the hooks but balking at the lyrics and subject matter. Even the guest stars have got bigger, with Too $hort, Curren$y and Chevy Woods all making an appearance. Everything is bigger, more extravagant, and lusher than before, from the production and arrangements to the lyrics and vocals. On tracks like the massive hit Black and Yellow, the grit of his previous albums has gone, replaced with a sprinkling of pop and a big helping of glamor. Wiz’s third studio album, Rolling Papers, was his first release under a major label. It’s since been certified Gold by the RIAA. Released in August 2014, the album became the first Wiz Khalifa album to debut at No. There’s still a very light dusting of pop, but the focus is on the hard, racy rap that bought Wiz to our attention in the first place. Coming two years after O.N.I.F.C tarnished his credibility as a serious rapper, tracks like the blistering We Dem Boyz and the smooth Hope went a long way to restoring its luster.
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Whether it was the big names that gave him a rush of blood to the head or something else, Wiz had full confidence in the album, telling USA Today that it would be his best ever, adding “I was able to work more hands-on with this one, sort of the way I am with my mixtapes, where we strive for the best and we really don’t settle or accept anything other than the best.” As it turned out, it wasn’t his best, but it’s still an excellent effort. Show And Proveįor his fifth studio album, Wiz called on some old favors and enlisted the support of Ty Dolla Sign, Juicy J, Project Pat, Currensy, Ghost Loft, Chevy Woods, and Nicki Minaj, among others. Careless and almost completely lacking in creativity, it’s Wiz’s least essential album by far. There’s a couple of redeeming moments (the ethereal Paperbond is particularly spectacular) but they get dragged down by songs like No Limit, a 10-minute exercise in arrogant self-indulgence that would test the patience of a saint. But for all its commercial appeal, the album fell short of the mark, raising questions over Wiz’s artistic relevancy and drawing criticism for its dumbed-down, almost delusional lyrics and lack of innovation. 7 on the Bubbling Under Hot 100 Singles chart. It also managed to produce several hit singles, including Let It Go and It’s Nothin’, which peaked at No. 2 on the US Billboard 200 and eventually certifying Platinum. Judging from all the bells and whistles that’s been thrown at it, Wiz’s fourth studio album, O.N.I.F.C., was always intended to be a commercial hit.
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By 2012, Wiz was a mainstream success – something that may have benefited his bank account and pleased his record label, but that did little for his artistic credibility.